I frequently check a lot of CSS/website galleries, but I’ve always struggled because most of them simply feature websites for edgy design firms. What about eCommerce and lead generation? Not all clients are going to want that hot glossy header with that 300k grunge background (though some do, and that’s fun too!).

Please check it out and let me know what you think. Feel free to submit your eCommerce sites!

I have some fun features in there such as ratings and comments, but mainly it’s about the sites and hopefully that comes across clearly.

A lot of people were looking to do a complete redesign and/or change their eCommerce platform. Meaning most (if not all) of their URLs may be changing. I was blown away by the amount of companies that almost made that switch without being told about redirecting their pages using 301 redirects.

What Is a 301 Redirect?

A 301 redirect is basically a code that says “This page has moved permanently” and redirects any HTTP user agent (including your browser) from an old URL (ex: http://www.rmspangler.com/blog.php?blogid=389/) to your new one (ex: http://www.rmspangler.com/blog-post-new-home/).

Why Does It Matter?

Basically if you’re not redirecting your old URLs to your new URLs you’re leaving any links to your site pointing to the wrong place. This includes organic search listings and links from other websites. Not only that, but it also means that any PageRank associated with those old pages is now lost! With a 301 redirect you’re telling search engines that “the page has moved permanently, so please update your listings” (and you keep my PageRank!). At work we’ve had clients come to us, who had their redesign done by another company, go from 6 digits in sales a month down to 5 (as much as 100,000 down to 20,000). All because the company responsible for the redesign did not do any redirecting for their new URLs.

Don’t Let This Happen To You!

301 Redirects are easy to do! However, depending on how many pages you have it can be a very time consuming process… it’s definitely worth it though.

Example Using .htaccess (Linux / Apache)

redirect 301 /old-page.php http://www.example.com/new-page.php

Example Using httpd.ini (Windows)

RewriteRule /old-page.asp http://www.example.com/new-page.asp [I,O,RP,L]

For more examples of doing 301 redirects, check these sites out:

• Webweaver 301 Redirects
• TextLinkBrokers 301 Redirects

Kidz-Med

Worldwide Shelters

The Spectrum Group

The site is for Mr. McGroovy’s Box Rivets, a very unique products with plenty of potential. Mr. McGroovy was originally running on a PayPal shopping cart but quickly outgrew it, we came up with a custom solution that will really take his store to the next level.

My role in the project was designer and front-end developer. So I did all of the design and front-end coding (xHTML/CSS/JavaScript).

More to follow on the Groove eCommerce Blog.

I love it, and the price didn’t break my bank; however, when the sales person asked if I wanted to pay an extra $100+ for a stain guard treatment…I just really couldn’t justify it, I was pretty sure I could find a way to do that myself (for a lot cheaper).

So of course I started at Google, I ran a search for ‘stain protection for microsuede’ the first sponsored link was at Target.com.

I was excited, because I do like Target; however, I was extremely disappointed once I got to their “landing page”…

It simply took me to several irrelevant search results…

Makes you wonder how much money they must be wasting on AdWords, as I’m sure that this isn’t the only instance of an irrelevant landing page. I would love to get my hands in their AdWords account and see what kind of ROI(Return on Investment) they’re getting with their current strategy.

h3. The Moral of the Story

If you’re going to pay-per-click and you expect a sale in return…give the customer a decent landing page with some relevant products.

At work I’ve recently been given the opportunity to solely act as the front end developer for a few different projects we launched over at “Groove”:http://www.groovecommerce.com/

* “La Prima Catering”:http://www.laprimacatering.com/
* “Corporate Baskets”:http://www.corporate-baskets.com/
* “Don’t Know Tavern”:http://www.dontknowtavern.com/

_Note: Not my designs, just my code_

The new site was built off of our optimized version of the AspDotNetStoreFront and features a sleek and feature filled 1-page checkout. My role in the project was designer / front-end developer (aka the guy that does the photoshop, xhtml, css and javascript stuff). Check out the Groove Commerce eCommerce Blog for more info.